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Privacy Statement

At Amefa we respect the privacy of our customers and visitors to our website. This policy is concerned with how we collect information, what we do with it and what controls you have.

Who are we and what do we do?
In this policy ‘we’ are Amefa b.v. Boogschutterstraat 52, 7324 BA Apeldoorn, PO Box 72, 7300 AB Apeldoorn, The Netherlands.

Amefa is a company specializing in the marketing and distribution of cutlery and stainless steel products for both table and kitchen.

The Amefa Group has 7 subsidiaries in the Netherlands, Germany, France, United Kingdom, United States of America, Poland and Hong Kong which export to different countries worldwide both to hospitality and retail customers. In addition to Amefa we market and manage the brands Richardson Sheffield (kitchen knives), Cuisinox (cookware), Lou Laguiole (cutlery, steak knives and serving items), Sabatier Trompette (kitchen knives), Couzon (cutlery, table products), Medard de Noblat (porcelain), Kuppels (cutlery and cookware) and Paul Wirths (cutlery).

At Amefa we respect the privacy of our customers and take our duty of processing your personal data very seriously. Our privacy policy explains how we collect, manage, use and protect your data.

This document may change from time to time to keep you up to date with what we do with your information. We ask you to please check intermittently to see if changes have been made to keep advised.

Amefa is, under the General Data Protection Regulation, what is known as a ‘controller’ of the personal data you provide to us. This personal data normally relates to name, email address, postal address and telephone number which may be a landline and/or mobile number. We may also collect information on delivery addresses relating to orders placed or your request for information as well as financial information where products have been purchased.

This data is obtained in connection with product or service enquiries, loyalty cards and schemes, questions about specifications, exhibition notices, latest guidance/legislation updates to the relevant market sector and orders for products and services.

This data is necessary to fulfil your request or to enable us to process your enquiry and/or order.

We collect your personal data in connection with product or service requests for information, to carry out an order or contract, customer feedback on our products/services and information you provide on our site and applications.

The information is either needed to fulfil your request or to enable us to provide you with a more personalised service. You don't have to disclose any of this information to browse our sites. However, if you choose to withhold requested information, we may not be able to provide you with certain products and services.

Under the data protection law, we have a number of lawful bases on which we process your personal information. The main basis on which we process, is that of legitimate interests.

Broadly speaking ‘Legitimate Interests’ means that we can process your personal information if ‘we have a genuine and legitimate reason and we are not harming any of your rights and interests.’

So, what does this mean? When you provide your personal details to us we use your information for our legitimate business interests. We will also carefully consider and balance any potential impact on you and your rights under data protection laws.

Our legitimate business purposes include personal processing:

  • Where the processing enables us to enhance, modify, personalise or otherwise improve our services / communications and fulfil a contract (for example an order) for the benefit of our customers
  • From time to time we send information that may be of interest via email to advise on product updates relevant to the market sector and notifications on exhibitions. We also carry out our own research which may be via email, post or telephone to ensure that we are providing you with the right products and services you need.
  • Ordering online or over the phone by card services: in order for us to process an order, payment has to be taken and contact information collected: name, delivery address, telephone details.
  • Protection against fraud in the course of completing a contract or order.
  • Network and information security – to enhance the security of our systems
  • To determine the effectiveness of promotional campaigns and advertising
  • To conduct due diligence
  • As required by law

We do not use your data for profiling or for automated individual decision-making and we do not sell on or rent your data. We do not transfer your data to a third country or international organisation.

We do not wish to hold your data unnecessarily and you have the right to object to us processing the data. Any requests for data held, rectification of data or elimination of data should be sent to our Contact Us page of the website. Please bear in mind that if you object this may affect our ability to carry out the above tasks for your benefit.

We collect your personal information in a number of ways:

  • When you provide it to us directly.
  • When you provide permission to other organisations to share it with us (including social media networks and sites)
  • When we collect it as you use our websites or apps.
  • When you have given it to a third party and you have provided permission to pass your information on to us.
  • Through our own research with your organisation

We combine the information from these sources with the information you provide to us directly.

We hold personal data as outlined for the period of time necessary to fulfil your order and for the servicing or maintenance of the product; for the purposes of traceability for financial transactions and product warranties.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. All information you provide to us via the website is stored on secure servers. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

None of the material on any Amefa owned website may be published, broadcast, re-written or re-distributed in any form without the expressed written permission of Amefa or the copyright holder of the material.

However, any person is hereby authorised to view, copy, and print any document(s) or image(s) published by Amefa on its WWW server or any other published source provided that:

Reference to Amefa is made when the document(s) or image(s) is used, as follows:

  • MMVIII Amefa The document is used for informational purposes only,
  • The document is used for personal and non-commercial purposes only,
  • The document will not be copied or posted on any network computer or broadcast in any media,
  • No modifications of any documents are made.

Use for any other purpose is expressly prohibited by law, and may result in severe civil and criminal penalties. Violators will be prosecuted to the maximum extent possible.

Note that any product, process or technology described in a document on this server may be subject of other Intellectual Property Rights reserved by Amefa and not licensed hereunder.

The trademarks, service marks, trade names, logos and other indications of origin displayed in this website ("Trademarks") are owned by Amefa or a third party who has granted Amefa a right to use them in this website. Nothing contained herein should be construed as granting the browser or user of this website the right to use any Trademark displayed in this site without the written permission of the owner of the Trademark.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. We have a distinct cookie policy which covers our use and application of cookies. On our website we, or third parties, use cookies to enable different functionalities, to optimize the advertisements or to get insights about the behaviour of our visitors. A cookies is simply a small file that is sent with the pages of this website, and is stored on the hard drive of your computer.

  • Functional cookies: we use functional cookies because they are needed to make this website work the way it should. For example, we use a cookie to remember if you gave permission to place cookies.
  • Analytical cookies: with your permission, we use analytical cookies to optimize the functioning of the website. With these cookies, we can see how you have found our website and which parts of the website you visited.
  • Retargeting/tracking cookies: with your permission we place tracking cookies. These cookies allow us to build an anonymous profile of your behaviour on our website, so we can show advertisements that fit your interests.

For more information about the cookies we use, we refer to our cookie overview.

By using this website you agree that:

  • If you are dissatisfied with any portion of the Amefa Web Site, or with any of these terms and conditions of use, your sole and exclusive remedy is to discontinue using this website,
  • You will be bound by these Rules of Use. Amefa reserves the right to revise the Rules of Use at any time, without notice, and you hereby agree to be bound by such changes. The permission granted herein by Amefa may be terminated at any time without cause or notice,
  • You may not, without express permission from Amefa, take any pages from this Web Site and reformat and display them. You also may not mirror any pages on your website,
  • Your use of this website does not create a license or any other rights in Amefa trademarks, service marks, copyrights, or any other intellectual property or proprietary rights.
  • Amefa are not responsible for the content of, nor aware of all sites that are linked to this website. The fact that another website is linked to this website does not imply that:
    • Amefa sponsors, licenses, endorses, is affiliated with or is otherwise connected to the site, the products or services described therein or its owner,
    • Amefa have authorised the linked site to use any trademark, trade name, logo or other trademarked or copyrighted material of Amefa.

In general, Amefa believes that persons who make information available on the World Wide Web or in newsgroups do so with the expectation that such information will be publicly and widely available. Amefa further believes that its making newsgroup postings and links to publicly accessible Web pages available at this site is legally permissible and consistent with the common, customary expectations of those who make use of the Web and Usenet communications media.

We catalogue traffic patterns throughout the site, including identifying browser and system data. We gather this data to optimise site conditions for our users. This data, with no personal information, may also be provided to advertisers and potential advertisers so they may better evaluate their advertising options;

Nothing on any Amefa document shall be construed as conferring any license under any of Amefa or any third party's intellectual property rights, whether by estoppels, implication, or otherwise.

Amefa shall not be responsible for any errors or omissions contained at this website and reserves the right to make changes without notice. Accordingly, Amefa and third party information is provided "AS IS". Amefa disclaim all warranties with regard to the information provided, including the implied warranties of merchantability and fitness for a particular purpose, and non-infringement. Some jurisdictions do not allow the exclusion of implied warranties, so the above exclusion may not apply to you.

In no event shall Amefa be liable for any damages whatsoever, and in particular Amefa shall not be liable for special, indirect, consequential, or incidental damages, or damages for lost profits, loss of revenue, or loss of use, arising out of or related to Amefa website or the information contained in it, whether such damages arise in contract, negligence, tort, under statute, in equity, at law or otherwise.